LATEST NEWS

PHOTOSOUND LAUNCHES MY BRAND CHANNEL

My Brand Channel is a dynamic network news style online platform which provides any brand or pipeline product with a central and unified communication hub for the healthcare professional (HCP). It maximizes the reach and return of key disease and treatment messages, educational resources and events and provides a platform for building an interactive online HCP community.

Key features include:

  • Central HCP communication hub: Central resource for the dissemination of key disease, clinical or product information to HCPs
  • Maximize reach and return: Expand and maximize the reach and return of current offline marketing and educational activities such as convention activities, educational resources, KOL presentations
  • Maximize existing resources: Maximize the dissemination of, and HCP access to, a range of existing disease, clinical or product resources (films, posters, animations, presentations, slide sets)
  • An interactive HCP community: A platform for building an interactive online HCP community with bidirectional discussion and feedback
  • Modules: Flexible inclusion of a variety of modules, which can include:
    • Home Hub
    • Lecture Hall
    • Slide Room
    • Opinion Room
    • Physician Exchange
    • Resource Room
    • Voice of the Patient
    • Guest Interviews
    • News Room

Key HCP benefits include:

  • Access to wider clinical resources: Access to a wider yet centralized range of clinical resources at a single central hub – for both review and download
  • Access to key opinion leaders (KOLs): Access to the latest KOL viewpoints, interviews and presentations
  • Access to peer-to-peer discussion: A platform to exchange viewpoints and information directly with fellow HCPs

For further information and hands-on demonstration of My Brand Channel, please contact Pamela Abbott on +44 1279 818400 / PamelaAbbott@photosound.com.

PHOTOSOUND DIGITAL LAUNCHES SUITE OF SPECIALITY PROGRAMS

Photosound is proud to launch a suite of educational solutions for healthcare exhibitors:

MEETING EXTEND: Your virtual meeting
CONGRESS EXTEND: Your full and comprehensive virtual congress
VIRTUAL KOL ROUND TABLE: Getting more from your KOLs
BRAND HUB: Your mobile brand library
i-POSTER LIBRARY: Your library of scientific posters at your fingertips

“This suite of digital solutions have been developed for the healthcare exhibitor in the context of the current climate of greater clinical focus, the need for maximum reach, cost-effective communications and of course compliant educational tools,” explains Jeremy Williams, CEO.

For more information, please contact Pamela Abbott on +44 1279 818400 / PamelaAbbott@Photosound.com

PHOTOSOUND LAUNCHES 'CONGRESS EXTEND' VIRTUAL CONGRESS SOLUTION

Photosound is proud to launch CONGRESS EXTEND, an exciting new application which provides healthcare companies with a cost-effective and flexible interactive tool to maximize the reach and return of their congress activities with their customers.

CONGRESS EXTEND captures and combines congress activities, such as the exhibit booth, scientific panels, interactive media, symposium presentations, posters and publications, all in a user-friendly interactive tool for distribution to customers and corporate affiliates post-congress via USB, DVD or web.

Key features include symposium presentations (synchronized speaker videos, slide decks, transcripts and abstracts), 3D exhibit walk-through, event materials and publications in digital format, interactive exhibit activities and photographic and video libraries.

“This powerful application has proven itself as a cost-effective tool for capturing and disseminating congress activities beyond the congress itself,” explains Will Richards, Lead Senior Programmer, Photosound Interactive. “Not only is it a valuable post-congress reminder and educational resource for delegates and non-delegates, it is a valued tool for local affiliates and sales force distribution and detailing and – as a bonus – is a PhRMA-compliant giveaway too.”

“Digital media should not be seen as a threat to live events,” explains Jeremy Williams, CEO. “Digital media provide an exciting range of channels to complement and add value to the event by extending the reach and return of the event itself. CONGRESS EXTEND is a perfect example of this.”

THE PULSE OF THE INDUSTRY: HEALTHCARE EXHIBITING

New research commissioned by Photosound reveals some key trends for healthcare exhibitors.

In an exciting poll of 43 healthcare exhibitors, the industry perceives that budget cuts, the proving of return on healthcare exhibiting and industry regulations are not only primary current challenges, they will continue to be key trends and threats over the coming years. The industry also strongly views that healthcare exhibiting will become more clinical and scientific in its approach.

This snapshot of views of the future of healthcare exhibiting through the eyes of the healthcare exhibitor community correlates to feedback from healthcare professionals and healthcare industry leaders.

It is felt that greater value can be obtained from an evolved model of healthcare exhibiting. Fewer sales representatives – more medical experts. Less commercialism – greater clinical focus. Less promotional selling – more clinical discussion. Is healthcare exhibiting coming to a key junction? If so, a route needs to be chosen.

One route is to continue as we are with our current model and face the forecasted challenges of reduced budgets and increased regulation. It may be an easy route to follow for now, but is it the wisest? Would an unchanged model in the face of budget cuts bring with it the danger of reduced show participation, reduced floor space commitment and reduced ability to develop and provide value to engage the HCPs? Would reduced value to HCPs drive down their engagement, which in turn drives down the value to the exhibitor? Is not a model which lacks value to its key stakeholders a model which is fatally flawed?

Alternatively, at the junction, we take a different route – a route where we change our current model and challenge the norms which we as an industry take for granted:

  • HCPs can access sales representatives at home – so why do we provide them with sales representatives at our exhibits? HCPs can access the basic features and benefits of a product at home, so why do we offer this again at our exhibits? What are we truly providing the HCP above and beyond what they can obtain at home?
  • Evolving compliance and regulations point to a focused scientific exchange on the exhibition floor, but do we continue to try and force the traditional commercial platform and approach into an increasingly regulated exhibit hall?
  • A key goal in healthcare exhibits is the communication and sharing of clinical and treatment information. So why are our budgets so heavily skewed away from this toward areas such as structure, drayage and logistics, which provide little direct value to the HCP?

The junction is approaching. The choice of route is ours. An evolution of our model must be embraced.

For further information on the research findings, please contact Pamela Abbott on +44 1279 818400 / PamelaAbbott@Photosound.com.

PHOTOSOUND ENTERS 2010 ‘TOP 3 DESIGN CONSULTANCIES’

Photosound is delighted to be ranked in the top 3 ‘interior and exhibition’ design consultancies in the latest Annual Design Week Top 100 Design Consultancies.

In the all-industry sector rankings, Photosound’s ongoing growth means that it is now ranked as the 3rd largest design consultancy in the amalgamated field of ‘interior and exhibition design’.

“We are delighted to see our growth reflected in the prestigious rankings by Design Week," explains Jeremy Williams, CEO of Photosound. “This is an excellent position for us and a great reflection on our creative teams.”

PHOTOSOUND CLIMBS 2010 RANKS FOR MARKETING DESIGN AGENCIES

Photosound has climbed up the rankings in the latest 2010 top marketing design agencies in the annual survey of key marketing design agencies published by Marketing.

In the major industry survey, Photosound’s growth and development saw it climb to 18th position in the competitive and broad field of marketing design.

“We are very pleased to see Photosound’s increased positioning and ranking in a sector which spans all industries and all disciplines of marketing design,” explains Jeremy Williams, CEO. “Credit goes to the great teams at Photosound for the ongoing growth, development and drive of the agency.”

PHOTOSOUND PROUDLY WELCOMES NEW CLIENTS

Photosound is extremely proud to welcome more new clients with exciting new programs to its current portfolio:

  • Abbott
  • Amgen
  • Danisco
  • Merck Serono
  • Novartis Exelon

CONGRATULATIONS ON 11 AWARDS IN THE LAST 12 MONTHS

Congratulations to the Photosound teams on picking up 11 exciting awards in the last 12 months.

The diverse awards were won for leading work with clients such as Novo Nordisk, Abbott, Solvay, Johnson & Johnson, Shire, LifeScan and sanofi-aventis across the fields of diabetes, cardiology, medical devices and nephrology and spanning a variety of marketing channels, including design and branding, meetings, digital media and global exhibiting. Great effort Team Photosound!

A BREATH OF FRESH AIR: MOTHERS OF ASTHMATICS

Photosound was proud to support the Allergy and Asthma Network – Mothers of Asthmatics at the recent HCEA 2010 Annual Meeting in New Orleans.

In keeping with the ‘Breath of Fresh Air’ theme, Photosound had an glowing inflatable exhibit which acted as a beacon for the healthcare convention marketing community to bring their toy donations for the charity.

Photosound is very grateful to the following companies for supporting this wonderful charity initiative: Abbott, Abbott Nutrition, Actelion, Aesculap, Alcon, B. Braun, Beckman Coulter, Boston Scientific, Bristol-Myers Squibb, Covidien, Cryolife, Duke Clinical Research Institute, Edwards Lifesciences, Eli Lilly, Endo Pharma (Johnson & Johnson), Forest Labs, GE Healthcare, Genentech, GlaxoSmithKline, Hill-Rom, Hospira, Johnson & Johnson, King Pharmaceuticals, King Systems Corporation, Medtronic, Merck, Millennium Pharma (Takeda Oncology Company), Myriad Genetic Labs, Novartis, Nuvasive, Pfizer, Purdue Pharma, sanofi-aventis, Smith & Nephew, St. Jude Medical, Stryker, Takeda, Toshiba, Warner Chilcott, Watson Pharma, Welch Allyn, WMI Veterinary Supplies.

DIGITAL GROWTH FOR PHOTOSOUND

As a result of growth in its digital portfolio, Photosound is delighted to announce the appointment of Robert Thomson as Head of Digital Product Development.

Robert, a digital veteran, developer and user experience architect, joins Photosound with over 15 years of digital and programming experience for clients such as Microsoft, Sony, 20th Century Fox, Hewlett-Packard, Macromedia and Boosey & Hawkes.

“With our clients’ significant shift towards digital media, which is mirrored in the growth of our digital revenue and portfolio, we are delighted to bring on Rob Thomson to drive our R&D function in digital product development,” explains Jeremy Williams, CEO of Photosound.

“Photosound is a company I have long admired and considered as the gold standard for all other companies in the work it produces, the people who are involved and the general spirit within,” explains Rob Thomson. “I am proud to be a part of it and the exciting developments which lie ahead.”

“Healthcare is only now waking up to the potential of the recent boom in the internet world with regard to social peer-to-peer networks and infrastructure,” he continues. “I look forward to building on Photosound’s interactive media and smartphone app programs. Key areas of development will include modular scalable portals targeting niche medical areas and the current social media infrastructures to take conventions and offline event programs such as symposia, meetings, debates and discussions to a wider audience for better return.”

HEALTHCARE CONVENTION & EXHIBITORS ASSOCIATION (HCEA): ELECTED DIRECTORS

The Healthcare Convention & Exhibitors Association (HCEA) has announced the appointment of Jeremy Williams, CEO of Photosound, as one of its appointed Directors for 2010–2011.

“I am delighted and honored by the appointment,” says Jeremy Williams. “I fully support the ongoing endeavours of HCEA in driving the effectiveness of the sector and promoting the interest of all industry stakeholders – attendee, exhibitor, association and industry alike.”

HCEA is the only association solely dedicated to improving the effectiveness of all conventions, meetings and exhibitions for the healthcare industry. HCEA represents organizations involved in healthcare exhibitions and conventions.

KEYNOTE SPEAKER, EXPOSYSTEMS 2010, SÃO PAULO, BRAZIL – JEREMY WILLIAMS, PHOTOSOUND

Jeremy Williams will be the keynote speaker at ExpoSystems 2010 in São Paulo, Brazil in December 2010. To an international audience of event professionals from exhibiting companies, event agencies, show organizers and exhibit designers, Jeremy will present ‘The New Face of Exhibitions and Meetings Design – Trends and Concepts’.